Marketing is creating an emotional attachment between your target and your product.
The job of marketing is to make your target feel good about the product for a reason: price, fashion, coolness, value, trend, taste, functions and so on.
Marketing is a battle for the minds of the consumer.
- Marketing Model
- Target: who should you aim your message at?
- Product: What are you marketing?
- Position: What statement, phrase, word best describes the benefit of your product?
- Promotion: How do you tell the target about the position of your product?
Many people in small business think that marketing is expensive and unnecessary. However, it is the real soul of your business and without clarity around the above, it is unlikely that your business will grow.
The key to marketing is both smart thinking and clarity. All of us are capable of that if we know our product and service well and are convinced that we have something to offer.
We just then need to convince our target market!!