Lately we’ve been spending a lot of time talking about smart cost cutting. And the smartest way to cut costs is to find a way to do it for free.
The old adage “you get what you pay for” has some truth. But these days technology is offering a high quality range of free small business tools. Here are 10 tools to help you manage your business more efficiently…all FREE!
Schedule your email
Boomerang for Gmail lets you write an email now and schedule it to send later. This could be a big time saver for you and your staff.
Sync your files across all your devices
Google Drive lets you store and sync up to 15GB of files so you can access them from anywhere. As well as saving on USB drives you will also save the embarrassment of turning up to a meeting without the right file.
Share files with clients and suppliers
Dropbox is also a cloud storage service. They only offer 2GB of initial free storage (Google Drive offers more) but Dropbox is an easy and familiar way to share images with your designer or large proposals with your clients.
Make your local business stand out in a web search
Google’s Places for Business is like the online version of the yellow pages. A listing here ensures that if people search for your business it will appear in a local friendly format. So the result actually allows the customer to get directions to your store, click to call or view opening hours. This is an amazing free advertising resource.
Set up your own website for free
Weebly is a free web development service that lets you drag and drop your way to a mobile friendly online presence. Now there’s no excuse for not having a website!
Pre-program your social media campaigns
Hootsuite lets you pre-schedule posts to Facebook, LinkedIn, Google Plus (and just about every other social media site). Write all your content over the weekend and then allow Hootsuite to post at the times when people are using social media. This is a definite time saver for anyone marketing on social media.
Go paperless! Get documents signed off quickly.
HelloSign allows you to have documents signed directly through a browser or smartphone. You can even request signatures from up to 10 different parties at one time. This is just so much quicker and tidier than faxing back and forth – saving administrative time and keeping projects moving.
Understand what’s working on your website
Google Analytics is a powerful data analysis tool that provides you with insights into how people are using your website and the role your site is playing in driving your business. Used properly the wealth of data can help you to continue to improve the value of your website over time.
Choose the right keywords
Anyone who has had a website developed will know that it’s important to build your content around the right keywords. Basically this should help your website show up in popular searches. So to choose the right keywords you need to know what searches are popular. FortunatelyGoogle’s Keyword Planner will tell you the search volumes of any keyword or phrase you can think of.
Send a fax without buying a fax machine
Freefax.com lets you fax documents online, saving you the capital cost of a fax machine.